About Us


Seaside Shoes & SWIM history started in Foley, Alabama, where Kelli first offered customers a great price on a favorite brand, Yellow Box. The brand name was appropriate because the shoes were sold right out of the box…the rows were literally made of shipping boxes! From that cardboard-tough beginning in 2007, a following was born. A few years full of customers and shoes flew by, and new opportunities arrived. A new partner, Lauren, full of fashion and vision joined the team. A new location even closer to the beach provided more room, and real cabinets, to display the hundreds of styles available each season. From our first offering of Yellow Box shoes to a full-range of footwear for women and kids plus swimwear, beautiful handmade jewelry and fashion accessories, gifts and so much more, Seaside Shoes & SWIM has come a long way. We are so thankful and humbled by each customer’s support, and especially those who have followed us since the start. We are thrilled to see where our customers are headed so we can meet them on their way with the cutest shoes and accessories!

Seaside Shoes & SWIM is happily bringing our Seaside-style to customers near and far, thanks to our brand new website! Our boutique at The Wharf in Orange Beach, AL, features shoes for days and accessories that add that something special to your outfit for school drop-off, brunching, cocktail hour and all those life-moments in between. We can’t wait to roll out our Southern carpet for you in our store and now online, and watch you walk it in style!



In our Orange Beach location, you will find a carefully curated selection of shoes from makers like Yellow Box, TOMS, Sam Edelman, Chocolat Blu, Free People, Dolce Vita, Volatile, Rainbow, Havaianas, Sanuk, Bed Stu, FitFlop, Vintage Havana, Diba True, Lemon Jelly, Matisse, Steve Madden, Kork-Ease, Shu Shop, Antelope and more of your favorites!

Our swimwear department has suits to suit up so many swimmers! Shoppers will find stylish suits from Bleu by Rod Beattie, Becca, Carve Designs, Gottex, Jessica Simpson, La Blanca, Maaji, Nani, and Splendid, just to name a few. We have recently expanded our selection to include womens’ size, cup-size and plus size swimwear.

We also have an expansive selection of jewelry and accessories! Many pieces are designed by Southern artists, are hand-crafted, or are purposeful creations and companies intent on impacting culture and environment. Our jewelry brands include eNewton, Buddha Girl, Able, Little Words Project, Sheila Fajl, Ronaldo, Love Poppy, Mary Kathryn Designs, Ella Jude, Lotus, Kitzi, Jennifer Thames, Dear Heart Designs, and Allie Beads.

Don’t worry if you need a gift, beach bag, cover up, hat, sunscreen, or a dozen other unique finds - our selection of ‘happies' include products by Able, LipSense, Capri Blue, Jon Hart Design, Barefoot Dreams, Bogg Bag, Natural Life,  Hobo, Bridgewater, SuperGoop, Dorfman, BruMate, Swig, By Lilla, Estella Bartlett, Farmhouse Fresh, Joy Susan, San Diego Hat, Scout, and a few dozen others!



Our newly opened kid's store, CREW, is filled with shoes by Native, Livie & Luca, Hoy Sandals, Yellow Box, Volatile, Steve Madden, Freshly Picked, TOMS, Rainbow, Haviana and so many more!

Kids can hit the beach in style with suits from Stella Cove, Snapper Rock, Limeapple, Maaji, and Shade Critters. At CREW, you can find anything for your kids. We're full of fun gifts, jewelry, crafty activity books, souvenirs, beach accessories and so many more things to occupy a little one!

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