About Us

OUR STORY

Seaside Shoes & SWIM started in Foley, Alabama, where Kelli first offered customers a great price on a favorite brand, Yellow Box. The brand name was appropriate because the shoes were sold right out of the box…the rows were literally made of shipping boxes! From that cardboard-tough beginning in 2007, a following was born. A few years full of customers and shoes flew by, and new opportunities arrived. A new partner, Lauren, full of fashion and vision joined the team. A new location even closer to the beach provided more room, and real cabinets, to display the hundreds of styles available each season. From our first offering of Yellow Box shoes to a full-range of footwear for women plus swimwear, beautiful handmade jewelry and fashion accessories, gifts and so much more, Seaside Shoes & SWIM has come a long way. We are so thankful and humbled by each customer’s support, and especially those who have followed us since the start. We are thrilled to see where our customers are headed so we can meet them on their way with the cutest shoes and accessories!

Seaside Shoes & SWIM is happily bringing our Seaside-style to customers near and far, thanks to our brand new website! Our boutique at The Wharf in Orange Beach, AL, features shoes for days and accessories that add that something special to your outfit for school drop-off, brunching, cocktail hour and all those life-moments in between. We can’t wait to roll out our Southern carpet for you in our store and now online, and watch you walk it in style!

 

OUR BRANDS

At Seaside Shoes & SWIM you will find a carefully curated selection of shoes from makers like Yellow Box, Steve Madden, Free People, Sam Edelman, Vintage Havana, TOMS, ShuShop, Chocolat Blu, Dolce Vita, Volatile, Rainbow, Havaianas, Sanuk, FitFlop, Diba True, Lemon Jelly, Matisse, Kork-Ease, Antelope and even more of your favorites!

Our swimwear department has the perfect suits to outfit every swimmer! Shoppers will find stylish suits from Bleu by Rod Beattie, Becca, Carve Designs, Gottex, Jessica Simpson, La Blanca, Maaji, Nani, and Splendid, just to name a few. We have recently expanded our selection to include womens’ cup-size and plus size swimwear.

We also offer a wide variety of jewelry and accessories to complete any look! Many pieces are designed by Southern artists, are hand-crafted, or are purposeful creations by companies intent on impacting culture and environment. Some of our jewelry brands are eNewton, Buddha Girl, Able, Little Words Project, Sheila Fajl, Ronaldo, Love Poppy, Mary Kathryn Designs, Ella Jude, Lotus, Kitzi, and Jennifer Thames. With so many incredible brands to choose from, you're sure to find the perfect pieces to complement your unique style!

Don’t worry if you need a gift, beach bag, coverup, hat, sunscreen, or a dozen other unique finds - our selection of ‘happies' include products by LipSense, Capri Blue, Jon Hart Design, Barefoot Dreams, Bogg Bag, Natural Life,  Hobo, Able, Bridgewater, SuperGoop, Dorfman Pacific, BruMate, Swig, By Lilla, Estella Bartlett, Farmhouse Fresh, Joy Susan, San Diego Hat, Scout, and a few dozen others!

 

CREW

Our newly opened kid's store, CREW, is filled with shoes by Native, Livie & Luca, Hoy Sandals, Yellow Box, Volatile, Steve Madden, Freshly Picked, TOMS, Rainbow, Haviana and so many more!

Your kiddos can hit the beach in style with suits from Rylee + Cru, Stella Cove, Snapper Rock, Limeapple, Maaji, and Shade Critters. At CREW, you can find anything for your kids. We're full of fun gifts, jewelry, crafty activity books, souvenirs, beach accessories and so many more things to occupy a little one!

Thanks for checking out our website. Be sure to follow us on social media, sign up for our emails, and COME SEE US!

Seaside Shoes & SWIM: Facebook, Instagram, TikTok

CREW: Facebook, Instagram, TikTok